Memorandum of Cooperation Signed Between the Serbian IT Association and the Niš Science and Technology Park, Along with the Opening of the YugoLogo Exhibition
DataArt, the Serbian IT Association (SITA), and YugoLogo, in collaboration with the Niš Science and Technology Park, joined forces to organize a creative exhibition showcasing the logos of companies and institutions from the IT sector during the second half of the 20th century in the former Yugoslavia.
A Tribute to the IT Legacy of the Former Yugoslavia
“By the early 1960s, computing had become the pillar of scientific and technological development in the former Yugoslavia, laying the foundation for banking, science, arts, and education. Through this exhibition, we aim to pay tribute to the institutions and enthusiasts of computer technology in the region,” said Ognjen Ranković, the Belgrade-based designer and creator of Yugo.logo, which gathers hundreds of graphic designs or logos from various ex-Yugoslav companies. “This is the first Yugo.logo exhibition in Serbia, and it stands out for its focus on IT heritage. As part of the long-term project, exhibitions have already been successfully held in Croatia, North Macedonia, Montenegro, and Bosnia,” added Ognjen.
The exhibition will offer a unique opportunity to explore the visual legacy of the IT industry in the region, featuring iconic logos and brand identities from companies and institutes that helped shape the technological landscape of the time.
Strengthening IT Collaboration in Serbia
As part of the event, the Serbian IT Association and Niš Science and Technology Park signed a Memorandum of Cooperation aimed at fostering innovation, facilitating knowledge exchange, and driving collaborative projects to strengthen Serbia’s IT sector.
We invite all tech enthusiasts, designers, and history lovers to visit the YugoLogo exhibition and experience the unique visual heritage of the former Yugoslav IT industry.
In our relations with clients and during software development, as a partner for progress, we always emphasize that people come first. Through the IT Museum DataArt, a global project led by our colleague Aleksej Pomigalov, we wish to honor the engineers and companies who laid the foundations of the industry that enabled our progress and development. This is why we are particularly interested in the IT legacy of the former Yugoslavia, as part of a global project worth attention,” stated Marina Varzar, Director of DataArt Serbia and a member of the Board of Directors of the Serbian IT Association (SITA).
Through initiatives like this, the Serbian IT Association (SITA) aims to honor the visionaries who paved the way, while also connecting the community through a shared cultural and technological identity. This is an opportunity to reflect on the journey we have made and strengthen our belief in the potential that lies ahead,” said Marko Vučetić, Director of the Serbian IT Association, expressing his satisfaction with the signing of the cooperation agreement with the Niš Science and Technology Park.
“This exhibition symbolically marks the beginning of our collaboration with Niš Science and Technology Park in the areas of innovation development, joint projects, knowledge exchange, and network formation. Our shared goal is to advance the IT sector in Serbia, strengthen the local economy, and increase global competitiveness,” said Milan Ranđelović, Director of the Niš Science and Technology Park.
Among the dozens of logos showcased at the exhibition were those from computer manufacturers such as Mihajlo Pupin Institute in Belgrade and Elektronska Industrija Niš, early users like Maribor’s TAM and Zastava, software developers Novkabel and Velebit, importers of electronics from abroad, and Information Agencies.
The organizers would like to express their gratitude to Flow Ninja and the Crveni Krst Municipality in Niš, as well as the Niš Science and Technology Park, which houses the Museum of Industrial and Technological Heritage. The museum boasts over 400 exhibits, produced by the RR Institute and Elektronska Industrija since 1948, including televisions, radios, and the first computers produced by EI Niš. The museum was established in partnership with the Association for the Preservation of Industrial Heritage and Promotion of Advanced Technologies (PROMO IBiNT).
