The Only Agency from the Region in the Prestigious WordPress.com Directory
Belgrade-based digital agency New Look, a proud member of the Serbian IT Association (SITA), has become a partner of the prestigious Automattic for Agencies program and has been included in the WordPress.com Development Services Directory.
BELGRADE, June 18 – New Look is currently one of only 65 agencies worldwide and the only one from the Southeast Europe region to be featured in this official directory. To join this elite group, agencies undergo a rigorous evaluation process that thoroughly assesses code quality, system security, performance, and overall user experience across their projects.
Why is this important for the Serbian IT ecosystem?
As the umbrella organization for our country’s IT professionals, the Serbian IT Association takes great pride in highlighting the global achievements of our members. New Look’s entry into the official Automattic directory is not only a recognition of their two decades of hard work but also a strong signal to the global market that Serbia possesses top-tier engineering talent capable of delivering the most complex digital solutions to the highest world standards.
“Inclusion in this directory is a validation of the quality and expertise we have been building for nearly two decades,” stated Ivan Košutić, founder and CEO of New Look. “It sends a clear message to clients worldwide that our work meets high standards when it comes to performance, security, and the build quality of complex digital solutions.”
From Corporate Platforms to Artificial Intelligence
Over its two decades in business, New Look has delivered projects for leading regional brands, including digital platforms for Erste Bank, regional websites for Addiko Bank, as well as some of the largest real estate projects in Serbia.
In addition to web development and building complex headless WordPress architectures, the company has developed its own advanced marketing automation platform — Sales Snap. This e-commerce solution is already actively used by some of the largest retail systems in Serbia, such as Gigatron, Ananas, Tehnomanija, Dexyco, and BENU Pharmacies.
“Web development today is no longer just about design. The focus is on speed, code optimization, SEO performance, and security, which is now more critical than ever. We already actively use artificial intelligence in our development workflow, but under the strict supervision of senior developers, as every piece of AI-generated code must be thoroughly vetted before deployment. In parallel, we are developing AI agents to automate business processes within companies,” Košutić emphasized.
About the Automattic for Agencies Program
Automattic for Agencies is a partnership program by Automattic — the global giant behind services such as WordPress.com, WooCommerce, and WordPress VIP. The program is designed to connect large enterprises with agencies that have demonstrated outstanding expertise in developing advanced solutions on the WordPress platform, which currently powers over 40% of all websites on the internet.
