{"id":8123,"date":"2026-09-28T14:58:30","date_gmt":"2026-09-28T12:58:30","guid":{"rendered":"https:\/\/sita.org.rs\/?p=8123"},"modified":"2026-09-28T15:05:39","modified_gmt":"2026-09-28T13:05:39","slug":"serbian-it-association-us-embassy-ai-roundtable","status":"publish","type":"post","link":"https:\/\/sita.org.rs\/en\/news\/2026\/09\/serbian-it-association-us-embassy-ai-roundtable\/","title":{"rendered":"Serbian IT Association and US Embassy Discuss AI Development"},"content":{"rendered":"<h1>Serbian IT Association and US Embassy Hold Round Table: AI as a Driver of Growth and Stronger Ties with the US Market<\/h1>\n<p data-path-to-node=\"3\">Representatives and leaders of prominent local IT companies, gathered around the Serbian IT Association (SITA), held a constructive round table with representatives of the Embassy of the United States of America in Serbia.<\/p>\n<p data-path-to-node=\"4\">The US Embassy delegation included <b data-path-to-node=\"4\" data-index-in-node=\"35\">Matthew Andris<\/b>, Head of the Economic Section, <b data-path-to-node=\"4\" data-index-in-node=\"81\">Tipten Troidl<\/b>, Senior Commercial Officer, and <b data-path-to-node=\"4\" data-index-in-node=\"127\">Aleksandra Mali\u0161i\u0107<\/b>, Commercial Specialist. On behalf of SITA, the meeting was attended by C-level executives and leaders from some of the most prominent companies operating in our market: <b data-path-to-node=\"4\" data-index-in-node=\"315\">EY, Vega IT, DataArt, Endava, EPAM, Sperasoft, Luxoft, and JetBrains<\/b>.<\/p>\n<h3 data-path-to-node=\"5\">AI in Focus: Application, Challenges, and Practical Solutions<\/h3>\n<p data-path-to-node=\"6\">The main topic of the meeting was artificial intelligence (AI) \u2014 specifically how local and global IT companies in Serbia apply AI technologies in daily operations, software development, and the transformation of industrial processes.<\/p>\n<p data-path-to-node=\"7\">Participants shared experiences regarding concrete AI use cases while also addressing key challenges facing the industry. Discussions focused on:<\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Infrastructure and resource availability<\/b> required for training and deploying advanced AI models,<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Regulatory and ethical frameworks<\/b>, balancing compliance with maintaining the pace of innovation,<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,2,0\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">Shortage of specialized talent<\/b> and the need for continuous upskilling of engineers in machine learning and AI engineering,<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,3,0\"><b data-path-to-node=\"8,3,0\" data-index-in-node=\"0\">Data protection and intellectual property<\/b> when integrating generative AI tools into client workflows.<\/p>\n<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-8120\" src=\"https:\/\/sita.org.rs\/files\/2026\/09\/IMG_8795-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/sita.org.rs\/files\/2026\/09\/IMG_8795-768x1024.jpg 768w, https:\/\/sita.org.rs\/files\/2026\/09\/IMG_8795-225x300.jpg 225w, https:\/\/sita.org.rs\/files\/2026\/09\/IMG_8795-1152x1536.jpg 1152w, https:\/\/sita.org.rs\/files\/2026\/09\/IMG_8795-1536x2048.jpg 1536w, https:\/\/sita.org.rs\/files\/2026\/09\/IMG_8795-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<h3 data-path-to-node=\"9\">US Embassy Support and Deepening Cooperation<\/h3>\n<p data-path-to-node=\"10\">A key agenda item was the role of the US Embassy in supporting the development of the Serbian IT ecosystem. Models for fostering stronger connections between local companies and US partners, investors, and technology hubs were explored.<\/p>\n<p data-path-to-node=\"11\">Embassy representatives expressed their readiness to support initiatives that facilitate knowledge transfer, open doors to new partnerships, and help Serbian IT companies position themselves even better in the US and global markets.<\/p>\n<p data-path-to-node=\"12\">This cooperation is already yielding concrete results: the US Embassy supports the <a href=\"https:\/\/sita.org.rs\/en\/ai-bootcamp\/\"><b data-path-to-node=\"12\" data-index-in-node=\"83\">AI Bootcamp<\/b><\/a>, an ongoing pilot project organized by SITA aimed at empowering and educating local talent in the field of artificial intelligence.<\/p>\n<h3 data-path-to-node=\"13\">Strategic Importance for the IT Community<\/h3>\n<p data-path-to-node=\"14\">Initiatives like this round table are of exceptional importance to our community. They not only enable direct dialogue with influential international partners, but also establish prerequisites for creating a more favorable business environment, attracting investments, and jointly addressing systemic challenges in the tech sector.<\/p>\n<p data-path-to-node=\"15\">This meeting marks the continuation of successful cooperation with the US Embassy and represents just one in a series of upcoming events and working meetings that SITA plans to realize in the coming period to further strengthen the local IT industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serbian IT Association and US Embassy Hold Round Table: AI as a Driver of Growth and Stronger Ties with the US Market Representatives and leaders of prominent local IT companies, gathered around the Serbian IT Association (SITA), held a constructive round table with representatives of the Embassy of the United States of America in Serbia. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/posts\/8123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/comments?post=8123"}],"version-history":[{"count":1,"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/posts\/8123\/revisions"}],"predecessor-version":[{"id":8124,"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/posts\/8123\/revisions\/8124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/media\/8118"}],"wp:attachment":[{"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/media?parent=8123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/categories?post=8123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sita.org.rs\/en\/wp-json\/wp\/v2\/tags?post=8123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}