Data Leaders Roundtable

On March 27th, the Serbian IT Association (SITA) achieved a significant milestone in fostering high-level dialogue within the domestic tech ecosystem. In a strategic partnership with our esteemed member company daita, we hosted an exclusive roundtable at Ložionica, Belgrade’s premier hub for innovation. The event was specifically designed to move past surface-level trends and dive into the “hard truths” of data management and artificial intelligence.

Leading the Conversation

The event commenced with opening remarks from Marko Vučetić, Director of SITA, and Lazar Grušanović, CEO of Daita. Both emphasized the necessity of collaboration in an era where data is no longer just an asset, but the primary driver of competitive advantage.

The session was expertly guided by Sherwin Juco, a renowned Enterprise Data and AI Strategist. As moderator, Juco pushed the boundaries of the discussion, challenging participants to look beyond the hype of Generative AI and focus on the structural and cultural shifts required for true digital transformation.

An Honest Dialogue Among Peers

The roundtable brought together an elite group of CDOs (Chief Data Officers) and Heads of Data from Serbia’s leading organizations. What set this event apart was the atmosphere of honesty and radical transparency. Participants did not just share their successes; they discussed:

• Data Governance Hurdles: Navigating the complexities of data quality and compliance.

• The ROI of AI: Honest assessments of which projects deliver value versus those that remain in “pilot purgatory.”

• Cultural Resistance: Strategies for shifting organizational mindsets to become truly data-driven.

The event concluded with a networking session, a practice we consistently implement across all our gatherings. We deeply value this form of open communication and peer-to-peer exchange, as we believe that the most impactful insights often emerge from informal conversations among colleagues.

Looking Ahead

This gathering was more than just a networking event; it was a testament to the maturing Serbian IT landscape. By bringing together the architects of our digital future in a space like Ložionica, SITA and Daita have set a new standard for professional exchange. We look forward to continuing these deep-dive sessions, ensuring that our members remain at the forefront of global data strategy.